Annual reports tell your story one year at a time

By Colleen Dorner

Philip Poole, APR (photo by George Conklin)

Philip Poole, APR, executive director of university communication at Samford University in Birmingham, Alabama, presented a workshop on producing annual reports titled “Telling Your Story, One Year at a Time” at the Religion Communicators Council’s 2018 Conference in Atlanta, Georgia. Poole discussed best practices, as well as challenges, for an annual report.

Organizations have different reasons and audiences for their annual reports. Initially you need to decide if your organization needs an annual report. Providing adequate information in a clear and concise manner is key.

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