By Katherine Kerr, APR

CHICAGO (March 31, 2017) — If you’re envisioning a podcast as one of your communications tools, it is important to think about what your fourth podcast will be, said David Dault, executive director of Things Not Seen, and the Rev. Steven D. Martin, director of communications for the National Council of Churches of Christ.

Working off of the session title, Podcasts that are Addictive, Dault said podcasters should develop structure and content to create an experience that will make people want to come back and listen to the next podcast.

He stressed coherence, content that is compelling and structured, whether the podcaster chooses a monologue, a dialogue, a panel or a magazine montage format.

“Treat listeners as if they’re guests,” Dault said.

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