By Emma Snyder

NEW YORK — On a sunny and unusually warm afternoon in New York, only a compelling workshop could keep you inside. Doug Cannon’s April 1 workshop on writing with purpose was one of them. In under an hour, he gave religion communicators a crash-course in strategic, effective writing.

What is writing? It falls somewhere between “linking symbols together to say something” and “communication using the written word.” In practice it involves frantically typing away while trying to meet deadlines. Good writing is essential to spreading your message in an increasingly crowded media environment.

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