By Terri Lackey

Reaching an audience with your organization’s advocacy message requires six communications steps, said two Southern Poverty Law Center (SPLC) communications professionals.

Erin Fitzgerald, digital director at SPLC in Montgomery, Alabama, and Seth Levi, director of marketing, led the workshop “Integrated Communication for Advocacy” at the Religion Communicators Council conference in Atlanta, April 5-7. The SPLC is dedicated to fighting hate and bigotry and to seeking justice for the most vulnerable members of the society.