Professional Development
Upcoming educational programs
You may also want to view the chapter pages for additional in-person and educational sessions.
Strategic Storytelling & Audience Development for Faith-Based Organizations
Carolyn Clendenin, CMC Creative
Wednesday, June 24, at 2 p.m. ET webinar
How do you tell your story in a way that truly compels people to listen, care, and respond? In this practical session, a seasoned communications strategist who has spent the past decade shaping narratives for nonprofits, educational institutions, elected leaders, and corporations will help you answer exactly that.
You’ll explore how to clarify your core message, reach the right audiences, and share stories that reflect your mission and move people to action—without losing your authentic voice as a faith-based organization. Come ready to rethink how you communicate, and leave with tools you can put to work right away in your ministry or organization
About our speaker:
Carolyn Clendenin is CEO of CMC Creative, a communications consulting firm that harnesses the power of storytelling to drive change. Carolyn specializes in strategic communications planning, message development, earned media, and writing & editing. She has worked with many faith-based groups, including Union Theological Seminary and Repairers of the Breach.
Exploring the Pandemic Impact on Congregations (EPIC) 2025 results
and forecasting for 2026 and beyond
Allison L. Norton, Associate Professor of Migration Studies and Congregational Life
Wednesday, July 8, at 2 p.m. ET
What does congregational life really look like five years after COVID—and where are we headed next? In this data-rich, accessible session, Dr. Allison L. Norton of Hartford International University will share fresh findings from the national EPIC study and offer practical insights for leaders discerning their next faithful steps.
Drawing on her research in congregational life, migration, and multicultural ministry, Dr. Norton will help participants understand emerging attendance patterns, online–in‑person hybrid realities, and how shifting demographics and identities are reshaping ministry in 2026 and beyond.
About Our Speaker:
Dr. Allison Norton is Associate Professor of Migration Studies and Congregational Life at Hartford International University, where she directs the Pastoral Innovation Network of New England and co-directs the Hartford Institute for Religion Research. She teaches courses in sociology of religion, immigration, and multicultural and intergenerational ministry. Her research and publications explore the impact of the COVID-19 pandemic on U.S. congregations, the rise of megachurches in West Africa, the transnational dimension of African Pentecostalism, the role of migration on the worldwide expansion of the Christian faith, and the religious identities of the “new” second generation.
Digitizing Your Story: Archiving and Protecting What Matters Most
David Shehadi, Strategic Account Manager
Wednesday, August 26, at 2 p.m. ET
Does your organization have aging videotapes, audio recordings, or film reels gathering dust in storage? Are you concerned about losing irreplaceable stories, testimonies, historical footage, or community moments to time and technology?
Join us for an essential conversation about preserving your organization’s most valuable media collections. Whether you’re safeguarding decades of worship services, oral histories from founding members, or documentation of your community’s ministry impact, this webinar will equip you with practical strategies for archiving and digitizing what matters most.
In this session, you’ll learn:
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How to assess and prioritize media collections for digitization
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Best practices for preserving audio, video, and film materials
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Strategies for making archived content accessible to your community
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Common pitfalls to avoid when digitizing historical media
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Resources and tools available to faith-based organizations
Whether you’re stewarding a small, local archive or managing an extensive media library, this webinar will help you protect your stories for future generations.
About Our Speaker:
David is a Strategic Account Manager at Memnon Archiving Services, where he helps organizations preserve and digitize valuable media collections. Originally from Dorset, Vermont, he now lives in Maine with his wife, Alex, and their son, Howie. He brings a lifelong passion for history and is dedicated to supporting efforts that preserve and improve access to important historical and cultural materials.
Past Recorded Webinars and Convention Presentations
Shared below are our most recent educational development webinars; click here to go to our YouTube channel, with videos of past webinars, convention presentations and Wilbur awards
The Secret Sauce of Servant Leadership
Pamela Gilchrist, MA, APR, CPT
Thursday, May 28

For religion communicators, servant leadership is closely tied to how we tell stories and shape messages. When we lead as servants, our communication becomes less about promoting ourselves or our organizations and more about amplifying the voices of others, listening deeply, and building understanding across differences. We choose words, images, and strategies that honor the dignity of our audiences and help them see their own role in the wider work of healing and hope in the world.
This webinar on servant leadership explored practical ways to integrate these principles into one’s everyday communication, so that one’s leadership and messages alike reflect a people-first, service-centered approach.
View the recording here.
Narratives of Belonging in a Divided Age
Allison Ralph, PhD, Founder & Principal, Cohesion Strategy
March 23

In a time when headlines spotlight division and distrust, faith-based communicators stand at the front lines of telling a different kind of story—one that makes room for all. This webinar explored how the narratives we share about “who belongs” can either deepen polarization or open the door to genuine pluralism and social cohesion.
Drawing on her work in identity, social cohesion, and democratic norms, Dr. Ralph encouraged us to rethink the values, metaphors, and language we use in our messages, social posts, and organizational communications.
More about her work and Cohesion Strategy here.
View the recording here.
- Link to PACE’s How to Talk Bridgey guide
- An article I wrote on how multifaith organizations can lead the way on depolarization because they have to practice the kinds of skills we discussed
- For those interested in more on the Social Body metaphor, see this paper I wrote for the Center on Faith Identity and Globalization
- and finally, a guide I wrote when I was still at Aspen aimed at secular funders to work more effectively with faith-inspired grantees. This is aimed at a different audience, but it may help illuminate some of the reasons that secular funders feel squeamish about working with faith-inspired partners, and how everyone can be more direct.
- And of course, folks are welcome to reach out to me directly at this address, or look us up on Cohesionstrategy.com or find us on Substack
