AI offers a mix of promise and pitfalls – with the many benefits of using it balanced against the challenges of doing so ethically and wisely. Join Michele Ewing, co-chair of the Ethics Committee for the Commission on Public Relations Education (CPRE), for insight into how to best use AI, not merely in theory but in best practice.

About our speaker:

Ewing has more than 35 years of experience across agency, corporate and academic public relations. Before joining Kent State University, she served as an agency vice president and healthcare communicator.

At Kent State, she teaches a range of undergraduate public relations courses, including strategic communication planning, media relations, design and publications, social media and other applied courses that connect classroom learning with professional practice. She also advises students participating in the national Bateman Case Study Competition.

Ewing advises the Kent State Chapter of the Public Relations Student Society of America (PRSSA), where students have earned national recognition for more than two decades. In 2014, she received the PRSA Greater Cleveland Davis Young Mentoring Award and was inducted into the PRSA College of Fellows.

She serves as co-chair of the Ethics Committee for the Commission on Public Relations Education (CPRE) and as a member of the Institute for Public Relations Research Conference Advisory Committee. She also contributes to PRSA’s Board of Ethics and Professional Standards AI Ethics Committee.

Her research focuses on public relations pedagogy and practice, with particular emphasis on digital and internal communication, misinformation and disinformation, and the ethical and responsible application of artificial intelligence.

Register here.

How can your organization’s stories do more than inform—and create a lasting emotional connection? Join Carolyn Clendenin, Founder & CEO of CMC Creative, for the second installment of our professional development series on strategic storytelling. This webinar builds on June’s “Strategic Storytelling & Audience Development for Faith-Based Organizations,” which explored clarifying your message, understanding your audiences, and telling mission-centered stories that move people to action. (View that presentation here.)

About our speaker:

Clendenin brings more than a decade of experience helping nonprofits, elected leaders, educational institutions, and corporations refine their messaging and strengthen their communications. Through her mission-driven consulting firm, she approaches every communication—from press releases to donor emails—as an opportunity to tell a story that reflects an organization’s values and goals. Save the date for this next conversation about bringing your mission to life through storytelling.