Ask, decide, and take action: Tips for visualizing expanded media engagement

By Michelle Collins, Director of Communication and Discipleship (Florida-Bahamas Synod, ELCA)

Jacqueline Fuller (photo by George Conklin)

In her workshop, Jacqueline Fuller, RCC Board member and host and executive producer of the TV Show “Interfaith Connections” in Washington, D.C., gave participants practical steps for visualizing an expanded media engagement on a limited budget. The purpose of the “Visualizing Your 15 Minutes of Fame” workshop was to strengthen the competency and confidence participants felt when wanting to increase the visibility and connection between their organization and the media.

Participants in the workshop represented a variety of faith communities, from Episcopal to 7th Day Adventist, from Buddhist to Lutheran, as well as some independent communicators and consultants. They began by sharing their goals for the workshop – most identifying a goal having to do with strengthening the connection between their organization and the media and expanding visibility and publicity.

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