By Eron Henry

CHICAGO (March 30, 2017) — Religious media professionals were reminded Thursday of some of the basics of dealing with their secular media counterparts.

In a workshop held during the annual convention of the Religion Communicators Council, Anuttama Dasa, head of communications for the International Society for Krishna Consciousness in Rockville, Md., told attendees to “understand that reporters are people with a job to do” and that they “are often overworked and very busy.”

It is imperative that religion communicators “don’t take anything personally” in response to what a journalist does or says. In particular, “don’t be discouraged if they ignore you or write a critical article.” Religion communicators should rather focus on building long term relationships, being “a dependable and reliable resource” and never lying to or misleading the media.

Religion communicators should be professional when dealing with secular media colleagues. “Know your news angle when you contact them,” Dasa said. “Learn the individual reporter’s needs, interests and deadlines.”

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