By Maya Boddie, Intern, Baptist Joint Committee for Religious Liberty
Every communications expert knows that, at some point, a crisis can and will occur. What every communications expert does not know, is how to properly respond. Recovering journalist Katherine Kerr shared her experience and insights on crisis communications to help any professional prepare for the worst.
In speaking to D.C. chapter of the Religion Communicators Council on October 12, Kerr discussed the difference between “good and bad” handling of a crisis. Kerr has seen many crises in her day, both as a reporter for daily newspapers and as a nonprofit professional for the past 15 years.