Breaking through noise requires research, planning

by Katherine Kerr, APR

Gurwin Singh Ahuja (photo by George Conklin)

While the campaign to portray American Sikhs in a positive light was almost immediately successful, the campaign itself was years in the making, said Gurwin Singh Ahuja, co-founder and executive director of the National Sikh Campaign and We are Sikhs.

In his workshop, “Breaking Through the Noise: Effectively Communicating Your Values in a Polarized Political Environment,” Ahuja shared that the Sikh community had been frustrated since 9/11 about the lack of understanding about Sikhs and misidentifying members as terrorists.

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