We all want to connect with Generation Z. This audience is challenging norms and shaping a new normal. With their unique introduction to adulthood and the paradoxes they present, they bring pronounced perspectives and insights.

While we know this group is highly digital and ever-present, what about other considerations for how they live and why they do what they do?

Join fellow RCC members Tuesday, August 22 at 2 p.m. ET for Grabbing and Keeping the Attention of Gen Z. This presentation will offer a set of fresh insights and actions to help grab and keep Gen Z’s attention, including tips for winning them over and ideas for collaboration and leadership.

Speaker Lisa Morales Freed is a research strategist at Aspen Finn, a strategy and insight group with headquarters in Nashville, TN. She has more than 20 years of research, strategy, branding, and positioning experience working with clients such as Best Buy, Chrysler, IBM, Condé Nast, Crown Equipment, The Hartford, Highlights for Children, Humana, McDonald’s, Nestlé, Owens Corning, Sony, Thermos, Walmart, and many others.

Morales Freed is an accomplished moderator, lecturer, and writer. She is a graduate of The Ohio State University, where she maintains a mentorship with Fisher College of Business. She is also an enthusiastic home chef and a canvaswork designer whose lines, Nooxie Noble and High Street Canvas, are distributed nationwide.

Details for the Zoom webinar:

Join Zoom Meeting

Meeting ID: 849 8752 9008
Passcode: 633390

One tap mobile
+13017158592,,84987529008#,,,,*633390# US (Washington DC)
+13052241968,,84987529008#,,,,*633390# US

Recent Posts