By Linda Bloom

CHICAGO (March 31, 2017) — When the Rev. Francis J. Hoffman decided to boost the reach of Relevant Radio, a Catholic radio network broadcasting in 29 states, via Facebook, he was pleased to have 6,000 followers after three years.

Then, in September 2013, Father Rocky – as he is better known – posted a “prayer for safety” after Boulder, Colo., was inundated with rain, leading to what experts eventually called a 100-year flood. The post, which went viral, was the start of something big for the Father Rocky Facebook page.

Now, with 3.5 million likes, “I’ve got more people engaged in that page regularly than the Wall Street Journal and New York Times combined,” he said during his workshop, “Three Keys to Reaching People Through Facebook: Beautiful, Now and Personal,” at the 2017 RCC Annual Convention in Chicago.

His personal strategy? Be positive and inspiring and make viewers feel they can be part of a solution.

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