By Katherine Kerr, APR

NEW YORK — Members of the media panel for the “Re-Imagining the Religion Beat” plenary offered several suggestions to increase the likelihood of getting media coverage at a time when news holes for faith-related stories has shrunk.

Among the recommendations were:

  • Be responsive.
  • Anticipate potentially newsworthy stories, including those related to breaking news.
  • Have background on your organization readily available.
  • Have a spokesperson available.
  • Keep audio and visuals in mind when pitching stories or creating media events.
  • Don’t “stalk” a reporter or editor after sending a press release.

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