By Casey Parrett

ALEXANDRIA, Va. (April 11) — Jonathan Aiken presented a workshop on effective media placement at the 2015 Religion Communicators Council’s Convention in Alexandria, Virginia.

“It’s a different world out there,” Aiken said. In the constantly changing media environment we live in, it’s a challenge for organizations to attract their audiences and keep them engaged.

“Your audience is only interested in something that is parochial to them,” Aiken said.

He explained that for organizations to effectively communicate, they must research what medium its audience frequents. He explained that audiences today are online and, more specifically, on mobile devices.

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